A sign now of success with a certain audience when you do a short comedy piece, anywhere, is that it gets on YouTube and gets around. It's always something you're thinking about unconsciously.
When my YouTube videos started to get really big, I was like, 'Man, this is pretty sweet.' It started as my hobby, and then I started traveling and learning how to play different instruments, and then it just kind of became my life.
Social media is so powerful now, and with all these blog sites and YouTube channels and videos, it makes it more and more relevant to bridge artists together.
YouTube has proven it can flourish in a model where there is more autonomy, and in that way I think it is an example and a potential model for other areas of the business.
If you merely focus on what we already know, then it's not revelatory. You may as well just go and watch a documentary or a few videos on Youtube, and you're good.
If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app.
Over the last eight years of being on YouTube, I've seen so much progress. I think the reason for that is that a lot of young people are having open dialogue and honest conversations about social justice and human rights.
People YouTube me and crap and then, they probably don't want to see me after seeing a friendly posted YouTube video, so I'm constantly having to take those down.
I have worked for YouTube like texting and driving because I was curious to test what's out there and how does it function, can I release something like about texting and driving to very young audiences, at the age where they do their drivers test? And the response was phenomenal, millions of people saw it.